If you are wondering “what is SEO copywriting,” you have come to the right place. SEO copywriting is nothing more than a fancy name given to a specialized form of online writing that contains certain key phrases. These keywords are the words that a searcher would type into the search box of a search engine to find the information he/she wants. SEO copywriting will help online content rank higher in the search engines and attract qualified traffic to a website. This article provides information on what is SEO copywriting?
SEO writing need not be low-quality writing stuffed with particular key phrases. It was so in the past where a webmaster could stuff keywords in their content and rank higher in the search engines for that particular keyword. But things have changed today. Google and other search engines are cracking down on low-quality content with keyword stuffing which is why you need to produce high-quality content where the key phrases shouldn’t make the writing hard-to-read. It shouldn’t sound repetitive as well as lose user intent. In fact, a webmaster needs to provide significant content to enhance the user experience as well as rank their site higher in the search engines. They need to satisfy the user as well as the search engines at the same time which is the only way to benefit from SEO copywriting in 2016 and beyond.
“The main difference between SEO copywriting and traditional copywriting is, SEO copywriting contains certain key phrases.” says James Collier, an SEO content expert at Coronation Internet Marketing Ltd. “SEO writing is not only about including keywords in your content. In fact, Google wants much more than that. They want authoritative content that helps answer your reader’s question.”
Your content needs to stand out from the other content if it is to rank higher in Google or the other search engines. SEO content needs to satisfy two masters at the same time. First, it needs to satisfy your reader. If not, you will not see any conversions. Higher conversions are the primary purpose of maintaining a website or blog. Second, your content needs to be Google-friendly if you want it to rank higher in the search engines which is where you need to have a balance when writing SEO content for your website or blog.
In conclusion, SEO copywriting is important to rank your site higher in the search engines and attract more traffic to it. Here are valuable tips for SEO copywriting.