Small businesses are taking notice of how search engines want to lend them a helping hand these days. It’s a great opportunity, but you have to know what local SEO strategies are important for small businesses. The search engines have made all kinds of changes based on what consumers want and how they are searching. Mobile technology has changed the market, and if you’re not taking advantage of how local SEO can help your small business, you’re missing out.
You might think that the information on your website about your business is optimized correctly, but it might not be the case. “Remember, it’s about the information that your customers need to find, and it goes much deeper than just an optimized URL and keyword phrases.” stresses Timothy Silva of SEO Kelowna, a local expert in Western Canada.
Your business contact information needs to be laid out the right way on your website, too. Did you know that this information needs to be on every page of your site?
What local websites and national review sites do you need to work on networking with? You’ve got to branch out and get those business listings established. Not only do they need to be there, but they need to show up prominently. Those results are what potential customers are going to see. The more you think like the consumer, the better off you’re going to be.
Have you heard of the 3 Pack Model? It is a group of changes that were made by the search engines. Not only do you need to familiarize yourself with those changes that occurred, but you have to keep up with future changes. You’re never going to be done optimizing your site in regards to local SEO, so just be consistent. Keep making changes as necessary based on what the search engines want to see from local businesses.
Did you know your hours of operation are important? Many little tips and tricks can help you out. For example, Google+ isn’t as important as you might think. However, you want to pay attention to Google My Business. It would also be an excellent idea to have a map on your site that shows your location. You can also have driving directions listed on your site.
Staying in the know when it comes to the search engines is what is going to drive potential traffic to your site and your business. Getting more traffic to your website is how you work towards growing your business in 2016 and beyond. Local SEO is king for small businesses these days.