If you are wondering “what is SEO copywriting,” you have come to the right place. SEO copywriting is nothing more than a fancy name given to a specialized form of online writing that contains certain key phrases. These keywords are the words that a searcher would type into the search box of a search engine to find the information he/she wants. SEO copywriting will help online content rank higher in the search engines and attract qualified traffic to a website. This article provides information on what is SEO copywriting?
SEO writing need not be low-quality writing stuffed with particular key phrases. It was so in the past where a webmaster could stuff keywords in their content and rank higher in the search engines for that particular keyword. But things have changed today. Google and other search engines are cracking down on low-quality content with keyword stuffing which is why you need to produce high-quality content where the key phrases shouldn’t make the writing hard-to-read. It shouldn’t sound repetitive as well as lose user intent. In fact, a webmaster needs to provide significant content to enhance the user experience as well as rank their site higher in the search engines. They need to satisfy the user as well as the search engines at the same time which is the only way to benefit from SEO copywriting in 2016 and beyond.
“The main difference between SEO copywriting and traditional copywriting is, SEO copywriting contains certain key phrases.” says James Collier, an SEO content expert at Coronation Internet Marketing Ltd. “SEO writing is not only about including keywords in your content. In fact, Google wants much more than that. They want authoritative content that helps answer your reader’s question.”
Your content needs to stand out from the other content if it is to rank higher in Google or the other search engines. SEO content needs to satisfy two masters at the same time. First, it needs to satisfy your reader. If not, you will not see any conversions. Higher conversions are the primary purpose of maintaining a website or blog. Second, your content needs to be Google-friendly if you want it to rank higher in the search engines which is where you need to have a balance when writing SEO content for your website or blog.
In conclusion, SEO copywriting is important to rank your site higher in the search engines and attract more traffic to it. Here are valuable tips for SEO copywriting.
What is the Purpose of a website?
The purpose of having a website is to have an external representation and presence of your company online. Other than providing business information to your potential customers, the website should also serve as a channel for people to enquire about products or services. If you run an e-commerce site, you want online sales. If you are providing offline goods and services, you need prospects to find your website and enquire about your service.
When it comes to online marketing, search engines usually bring the most traffic to a site. The traffic from search engines is highly targeted because searchers already have the intent to find out more about your products and services when they search on search engines. Therefore, you need to get your website to be ranked high on an organic search results page for keywords, or key phrases that are relevant to what you are offering which is called search engine optimization or SEO. However, most websites are not SEO-friendly, and this makes it hard for them to get high rankings for the relevant keywords.
Tips for designing an SEO friendly website
Below are some of 5 important tips that you should follow for a highly ranked website on search engines:
1. Search engine friendly naming conventions for all your pages.
The naming convention for every page should be search engine friendly. It is best to place relevant keywords that you wish to optimize as your naming convention. Just make sure that it is relevant to the content of the page. Separate words by using (-) such as “search-engine-optimization.html” so as to facilitate crawling.
2. Do not build your site with Flash or frames.
3. Remember to tag your images with keyword-rich description.
For every image on your website, it has an Alt tag. You should place relevant keywords or key phrases inside here to describe the image. And do not put text as an image inside your website as this will prevent search engine spiders from crawling the content and will destroy all your other SEO effort.
4. Place keywords in your Title and Meta tags.
The title is the most important place to put your keywords. Most companies just put their company names in the Title tag which is not enough. Place keywords that you wish to rank well on search engines at the front of the Title and inside your Meta Description tags.
5. Have a sitemap on your website.
A sitemap allows search engine spiders to follow all the links and index every page on your site quickly, which will assist your optimization process significantly.
Lastly, remember not to use images as your navigation buttons or links. If you need to use images, do provide a text navigation links on your page so that spiders can read them.
Superb SEO Strategies
There are solid SEO strategies that can do wonders for your website development process.
Below are some of the Ultimate strategies:
- Firstly target at least some relevant keywords and phrases and then only optimize them.
- Do not go for any duplicate content. Try always to provide unique and fresh content on your website. The quality of the content matters a lot for the overall hike of a site’s rank and position.
- Replace every underscore with a hyphen and replace every blank space so that the URL’s become readable.
- Remember to use relevant keywords in Alt tags of images according to necessity.
- Be careful to use semantic markup only.
- Broken links must not be present, and a site map is a must for visitors.
- There must be a robots.txt file in the home directory.
- Web analytics must be set up, and all the main pages must be run to make sure that the spiders run very deep every time.
- Reduce the scripts and try to acquire services from a noteworthy server and automated backup.
- Flash must not be used, and 301 redirects are a must.
- The domain name must contain a head term.
To make your site search friendly, you are supposed to do the following:
- Avoiding flash usage and frames
- Don’t go for hidden text
Make use of:
To succeed in building a search engine friendly website, go to companies that can provide customized services. If you can pull out the right SEO package, then you would naturally end up with:
- Successful link building
- Content creation
- Social media optimization
By following certain basic tips, you can expect to achieve immense fame and popularity among the search engines. Remember whatever the process (whether it is development process or website building process), the SEO vehicle is the powerhouse of every successful website nowadays. Your rivals are waiting to pounce on you, so it is vital to make a strategic move in the entire process to avoid being plagued by malicious attackers always ready to ruin your business. Today there is an enormous demand for these techniques because there has been an incredible growth in the online sales all around. So if you have to set yourself among the stars, you have to be very cautious. Don’t forget that your site is your mirror.
SEO also known as search engine optimization is an important marketing strategy that can help your local small business. It involves a myriad of techniques that you can use for competing with the other similar companies for ranking higher up in the search engine results. It can also help your business to rank in local searches in your area of business so that you can sell more of your products and services.
Benefits of search engine optimization for your local business
There are different benefits of having search engine optimization for growing your small local small business, but the most important benefit is that SEO can help your business to gain immense popularity among a large number of potential customers. SEO is a process of optimizing your business with specific keywords that are related to your products and services and is critical because it helps you to get higher rankings in the search engine results and hence it will make your products and services rank higher when an individual searches for any goods or services. Your local small business needs the search engine for the growth of your company because according to local SEO algorithms, your local business has a unique place in the local area and hence you should stress the importance of having local SEO for your business. It can help your local small business by building a broad customer base for you but for this, you will need to look for a reputable and reliable local SEO firm online in places like Google, Twitter or Facebook that can easily handle your business needs in the most efficient manner. SEO also helps in getting higher ranking in the search engine results so that the customers can be converted into actual sales. It is the best way of building better clientele and helps you to capitalize much more easily as you can sell your products quickly to earn more revenue and profit.
Long term benefits of SEO
There are a large number of people who uses the internet for finding more products and services as it is an easy and convenient way of finding information. Hence, Seo can help your local small business to grow as you will be able to attract a large number of potential customers. Search engine optimization can be very beneficial for you so that you can reap long-term benefits of attracting the attention of a vast number of people. It also helps you to save a considerable amount of time when you give this task to the SEO experts of the firm. When you use a Vancouver SEO company, you will be able to get the help from the experts of the business who use the SEO campaign strategies that are very beneficial for accomplishing the tasks of your business. When you outsource this task to a reliable company, you will be able to succeed in your local business endeavors as the business will help you to attract the attention of a vast number of potential customers so that you can earn more revenue and profit.
Search engine optimization (SEO) is one of the best ways to create a good amount of free traffic to your site. With SEO, you can positively impact your total traffic numbers which can, in turn, help you generate a good amount of profit on your website/business. In this article, we will be going over some of the top tips for generating free traffic to your website using various SEO strategies.
Tips For SEO:
One of the best ways to make your search engine optimization more efficient is to utilize video marketing. By implementing high-quality videos into your search engine strategy, you should be able to generate a ton of traffic because videos are a lot easier to get ranked, and you can optimize them so that they show up in the organic search results for related keywords and key phrases.
Another thing that you are going to want to do is make sure that you are targeting the right keywords in your SEO. You need to be sure that you are targeting the right kind of keywords because they are going to make or break your entire optimization strategy. If you are going after the wrong keywords either your traffic generation is going to be ineffective, or you are simply going to attract the wrong kind of visitors. Thus, your conversion rate will decrease, and you will end up where you started. More traffic isn’t going to help your business if you are not converted them correctly.
3. Social Media.
It is important to utilize social media when you are developing and implement an SEO strategy. You need to be sure that you are using the right kind of social media outlets to generate better authority, more clicks, more links, etc. According to Anthony Boyd, who works for an SEO company in Phoenix “Social media can make or break your entire SEO strategy.”
Social media has become so popular and useful that a lot of the big businesses are now using it for a variety of reasons. One of the greatest reasons is to increase your overall authority in a certain industry/niche and also to help your entire marketing efforts.
If you are going to be writing articles, it is critical to use images. Pictures can help to keep people looking at your articles and website. In fact, if you are going to be posting articles on your social media platforms, to make them useful it is always recommended to place an attract picture on the link to help attract people towards clicking on your link, and it will ultimately give you more views/visitors.
5. High-Quality Content.
“Another thing that you are going to want to do is make sure that you create and publish high quality content. While it used to be effective to post as much content as you can without regard to its quality, it is becoming more and more important to focus on producing high-quality content now.” adds Phoenix expert Anthony Boyd.
Google and other search engines have placed more of an emphasis than ever on ranking high-quality websites in the search engines to provide a much better search experience for their users. Because of this, a lot of websites suffered from website ranking decreases due to implementing low-quality articles as an SEO strategy. As long as you are creating high quality content in any medium, you should be good for the long term as search engines are getting smarter than ever.
As you can see, there are plenty of different strategies and tips that you are going to want to utilize when you are trying to get better overall rankings in the search engines. The focus on quality should be there. It has never been more important to focus on high-quality content. Also, you want to make sure that you are making proper use of both pictures and videos in your SEO strategy as these can be very effective at increasing click-through and ultimately getting more people to look at your website. Lastly, you want to be sure that you are using social media effectively as you can generate a ton of traffic through it on search engines.
Online marketing is something that is constantly evolving at a high rate. Every year, new platforms and software emerges to provide dramatic changes in the entire space. Also, new consumer preferences emerge which can significantly impact successful online marketing strategies and tips. We surveyed the top Victoria SEO companies to find out some of the things they see for 2016 and we’re going to share it with you!
Top Online Marketing Tips For 2016:
1. Create More Video Advertisements.
If you are wanting to generate better results from your online marketing this year, it would be wise to focus a lot of your attention on video advertising. While videos are not a new form a marketing for this year, they are something that is expected to significantly expand in the coming year. Various platforms have begun to expand their offerings as it relates to video advertising and even Google is providing videos in their search results which provides a significant opportunity for marketers and business owners alike. This shows that users are beginning to accept video advertising and businesses are also beginning to realize their effectiveness.
2. Importance Of Mobile Apps.
Google changed it’s algorithm last year which made it’s rankings rely and account for mobile website optimization. This created a whole new shift in the rankings and forced business and website owners to account for their mobile user base. To put it simply, if you did not optimize your website for mobile traffic, your rankings likely collapsed as a result. This year, you can expect more app indexing from Google and other search engines which will put more of a reliance on having a mobile application ready and available for your users. That way, they can access your business/content easier than ever. This does not mean the end of mobile websites, but it places more emphasis on having and investing in application development.
3. Continued Focus And Emphasis On Mobile.
Mobile usage will continue to trend upwards this year among consumers and the actual usage is expected to finally eclipse that of desktop usage. This is huge for marketers and it presents a new dynamic in the industry. In order to be successful in online marketing in 2016, it is absolutely imperative to understand the mobile trend and to adapt to it accordingly. Google and other search engines have already begun to reward businesses and websites for adapting to the emerging trend and punishing those that do not. Mobile advertising and marketing will continue to skyrocket and businesses that continue to jump on board and invest in the space will continue to be rewarded tremendously.
4. The Emergence Of Virtual Reality.
The year of 2016 is expected to be the year of virtual reality. A ton of different virtual reality hardware devices are expected to launch within the next few years. Because of this, a variety of opportunities can be expected to pop up which includes virtual reality marketing and advertising. This is expected to be a huge space in the future and this year can be looked at as the beginning.
5. The Continued Adoption Of Wearable Technology.
This year will continue to see more and more consumers jump on wearable technology which will continue to increase the appeal and opportunity for business owners and marketers to invest in the space. The actual adoption rate is expected to grow as much as 35% from now until 2019 which presents a significant opportunity to business owners and marketers that get ahead of the curve.
As you can see, there will be plenty of different trends in the year of 2016. By being aware of and following the trends recommended by CWIM (you can see their SEO company Yelp page here), you should be able to position yourself well as a marketer to take advantage of them.