Small businesses are taking notice of how search engines want to lend them a helping hand these days. It’s a great opportunity, but you have to know what local SEO strategies are important for small businesses. The search engines have made all kinds of changes based on what consumers want and how they are searching. Mobile technology has changed the market, and if you’re not taking advantage of how local SEO can help your small business, you’re missing out.
You might think that the information on your website about your business is optimized correctly, but it might not be the case. “Remember, it’s about the information that your customers need to find, and it goes much deeper than just an optimized URL and keyword phrases.” stresses Timothy Silva of SEO Kelowna, a local expert in Western Canada.
Your business contact information needs to be laid out the right way on your website, too. Did you know that this information needs to be on every page of your site?
What local websites and national review sites do you need to work on networking with? You’ve got to branch out and get those business listings established. Not only do they need to be there, but they need to show up prominently. Those results are what potential customers are going to see. The more you think like the consumer, the better off you’re going to be.
Have you heard of the 3 Pack Model? It is a group of changes that were made by the search engines. Not only do you need to familiarize yourself with those changes that occurred, but you have to keep up with future changes. You’re never going to be done optimizing your site in regards to local SEO, so just be consistent. Keep making changes as necessary based on what the search engines want to see from local businesses.
Did you know your hours of operation are important? Many little tips and tricks can help you out. For example, Google+ isn’t as important as you might think. However, you want to pay attention to Google My Business. It would also be an excellent idea to have a map on your site that shows your location. You can also have driving directions listed on your site.
Staying in the know when it comes to the search engines is what is going to drive potential traffic to your site and your business. Getting more traffic to your website is how you work towards growing your business in 2016 and beyond. Local SEO is king for small businesses these days.
In the vast majority of cases, getting a business off the ground takes a lot of work which is even true of companies that offer services that are in high demand, such as a dog boarding business. After all, people can’t use a company’s services if they aren’t aware of them.
That’s where internet marketing can come in. A savvy marketer can do a lot to get a dog boarding business off the ground. With a little bit of effort, customers will come pouring in.
Here are a few of the things internet marketing can do for your business:
1. Give You Exposure
These days, a significant amount of people use the internet to find businesses to work with. If your site is difficult for them to find, people may not ever give you a chance. You may wind up missing out on a lot of incredible opportunities.
Russell Brown from Las Vegas Dog Boarding says “With a little bit of marketing, people will see your business as soon as they start searching. You’ll get more phone calls and foot traffic, and you will get a lot more business as a result of that.”
2. It Can Help You To Build Up Trust
People don’t always feel great about leaving their dogs with strangers. After all, many people see their pets as a part of the family. They don’t want to leave a family member with a person that they don’t know. If people don’t feel like they can trust your company, they may turn elsewhere.
Thankfully, the internet gives companies a lot of ways to earn the trust of their customers. If you get your business listed on directory sites, you should start to get some reviews from satisfied customers. When people see positive reviews, they’ll be more comfortable leaving their dog with you.
You can also use social media to forge a connection with potential customers. Sites like Twitter and Instagram can be very powerful marketing tools. Use your social media accounts to show how much you care about pets, and how well pets are treated when they stay with you.
3. It Can Keep Customers Up-To-Date
One of the most vital components of internet marketing is email marketing. It makes more sense to let people know about sales, changes, and promotions through email than it does snail mail.
If you build a quality website for your company, you should be able to get a lot of people to sign up for your mailing list. Every time you need to let your customers know something, you can send out a mass email. Sending email newsletters is easy to do with the right software. People will always be able to keep up with you.
As you can see, there are a lot of ways internet marketing can help a dog boarding business. If you want to help your business grow and thrive, take a good look at what internet marketing may be able to do for you. You should be able to take your business to exciting new heights.
If you are wondering “what is SEO copywriting,” you have come to the right place. SEO copywriting is nothing more than a fancy name given to a specialized form of online writing that contains certain key phrases. These keywords are the words that a searcher would type into the search box of a search engine to find the information he/she wants. SEO copywriting will help online content rank higher in the search engines and attract qualified traffic to a website. This article provides information on what is SEO copywriting?
SEO writing need not be low-quality writing stuffed with particular key phrases. It was so in the past where a webmaster could stuff keywords in their content and rank higher in the search engines for that particular keyword. But things have changed today. Google and other search engines are cracking down on low-quality content with keyword stuffing which is why you need to produce high-quality content where the key phrases shouldn’t make the writing hard-to-read. It shouldn’t sound repetitive as well as lose user intent. In fact, a webmaster needs to provide significant content to enhance the user experience as well as rank their site higher in the search engines. They need to satisfy the user as well as the search engines at the same time which is the only way to benefit from SEO copywriting in 2016 and beyond.
“The main difference between SEO copywriting and traditional copywriting is, SEO copywriting contains certain key phrases.” says James Collier, an SEO content expert at Coronation Internet Marketing Ltd. “SEO writing is not only about including keywords in your content. In fact, Google wants much more than that. They want authoritative content that helps answer your reader’s question.”
Your content needs to stand out from the other content if it is to rank higher in Google or the other search engines. SEO content needs to satisfy two masters at the same time. First, it needs to satisfy your reader. If not, you will not see any conversions. Higher conversions are the primary purpose of maintaining a website or blog. Second, your content needs to be Google-friendly if you want it to rank higher in the search engines which is where you need to have a balance when writing SEO content for your website or blog.
In conclusion, SEO copywriting is important to rank your site higher in the search engines and attract more traffic to it. Here are valuable tips for SEO copywriting.
What is the Purpose of a website?
The purpose of having a website is to have an external representation and presence of your company online. Other than providing business information to your potential customers, the website should also serve as a channel for people to enquire about products or services. If you run an e-commerce site, you want online sales. If you are providing offline goods and services, you need prospects to find your website and enquire about your service.
When it comes to online marketing, search engines usually bring the most traffic to a site. The traffic from search engines is highly targeted because searchers already have the intent to find out more about your products and services when they search on search engines. Therefore, you need to get your website to be ranked high on an organic search results page for keywords, or key phrases that are relevant to what you are offering which is called search engine optimization or SEO. However, most websites are not SEO-friendly, and this makes it hard for them to get high rankings for the relevant keywords.
Tips for designing an SEO friendly website
Below are some of 5 important tips that you should follow for a highly ranked website on search engines:
1. Search engine friendly naming conventions for all your pages.
The naming convention for every page should be search engine friendly. It is best to place relevant keywords that you wish to optimize as your naming convention. Just make sure that it is relevant to the content of the page. Separate words by using (-) such as “search-engine-optimization.html” so as to facilitate crawling.
2. Do not build your site with Flash or frames.
3. Remember to tag your images with keyword-rich description.
For every image on your website, it has an Alt tag. You should place relevant keywords or key phrases inside here to describe the image. And do not put text as an image inside your website as this will prevent search engine spiders from crawling the content and will destroy all your other SEO effort.
4. Place keywords in your Title and Meta tags.
The title is the most important place to put your keywords. Most companies just put their company names in the Title tag which is not enough. Place keywords that you wish to rank well on search engines at the front of the Title and inside your Meta Description tags.
5. Have a sitemap on your website.
A sitemap allows search engine spiders to follow all the links and index every page on your site quickly, which will assist your optimization process significantly.
Lastly, remember not to use images as your navigation buttons or links. If you need to use images, do provide a text navigation links on your page so that spiders can read them.
Superb SEO Strategies
There are solid SEO strategies that can do wonders for your website development process.
Below are some of the Ultimate strategies:
- Firstly target at least some relevant keywords and phrases and then only optimize them.
- Do not go for any duplicate content. Try always to provide unique and fresh content on your website. The quality of the content matters a lot for the overall hike of a site’s rank and position.
- Replace every underscore with a hyphen and replace every blank space so that the URL’s become readable.
- Remember to use relevant keywords in Alt tags of images according to necessity.
- Be careful to use semantic markup only.
- Broken links must not be present, and a site map is a must for visitors.
- There must be a robots.txt file in the home directory.
- Web analytics must be set up, and all the main pages must be run to make sure that the spiders run very deep every time.
- Reduce the scripts and try to acquire services from a noteworthy server and automated backup.
- Flash must not be used, and 301 redirects are a must.
- The domain name must contain a head term.
To make your site search friendly, you are supposed to do the following:
- Avoiding flash usage and frames
- Don’t go for hidden text
Make use of:
To succeed in building a search engine friendly website, go to companies that can provide customized services. If you can pull out the right SEO package, then you would naturally end up with:
- Successful link building
- Content creation
- Social media optimization
By following certain basic tips, you can expect to achieve immense fame and popularity among the search engines. Remember whatever the process (whether it is development process or website building process), the SEO vehicle is the powerhouse of every successful website nowadays. Your rivals are waiting to pounce on you, so it is vital to make a strategic move in the entire process to avoid being plagued by malicious attackers always ready to ruin your business. Today there is an enormous demand for these techniques because there has been an incredible growth in the online sales all around. So if you have to set yourself among the stars, you have to be very cautious. Don’t forget that your site is your mirror.
SEO also known as search engine optimization is an important marketing strategy that can help your local small business. It involves a myriad of techniques that you can use for competing with the other similar companies for ranking higher up in the search engine results. It can also help your business to rank in local searches in your area of business so that you can sell more of your products and services.
Benefits of search engine optimization for your local business
There are different benefits of having search engine optimization for growing your small local small business, but the most important benefit is that SEO can help your business to gain immense popularity among a large number of potential customers. SEO is a process of optimizing your business with specific keywords that are related to your products and services and is critical because it helps you to get higher rankings in the search engine results and hence it will make your products and services rank higher when an individual searches for any goods or services. Your local small business needs the search engine for the growth of your company because according to local SEO algorithms, your local business has a unique place in the local area and hence you should stress the importance of having local SEO for your business. It can help your local small business by building a broad customer base for you but for this, you will need to look for a reputable and reliable local SEO firm online in places like Google, Twitter or Facebook that can easily handle your business needs in the most efficient manner. SEO also helps in getting higher ranking in the search engine results so that the customers can be converted into actual sales. It is the best way of building better clientele and helps you to capitalize much more easily as you can sell your products quickly to earn more revenue and profit.
Long term benefits of SEO
There are a large number of people who uses the internet for finding more products and services as it is an easy and convenient way of finding information. Hence, Seo can help your local small business to grow as you will be able to attract a large number of potential customers. Search engine optimization can be very beneficial for you so that you can reap long-term benefits of attracting the attention of a vast number of people. It also helps you to save a considerable amount of time when you give this task to the SEO experts of the firm. When you use a Vancouver SEO company, you will be able to get the help from the experts of the business who use the SEO campaign strategies that are very beneficial for accomplishing the tasks of your business. When you outsource this task to a reliable company, you will be able to succeed in your local business endeavors as the business will help you to attract the attention of a vast number of potential customers so that you can earn more revenue and profit.